Overall Increase in Clicks and Impressions
0
k+
Clicks
0
M+
Impressions
Client Background
A well-known event management company based in Bangalore, offering end-to-end solutions for corporate events, weddings, and special occasions, was not getting quality inquiries because their website did not rank in the top Google search results. They partnered with Nexora to increase their online visibility, website traffic, and generate quality inquiries through our proven SEO strategies.
What The Client Wanted To Focus On
- Improve their keyword rankings for competitive event management queries
- Increase website impressions and clicks from search engines like Google, Bing, Yahoo, etc.
- Boose website traffic organically through SEO
- Increase user engagement and conversion through key events
Challenges Faced By the Leading Event Management Company in Bangalore
Our client’s website was appearing in the search engine results, but they were not on the first pages or top position of the SERPs, which resulted in low impressions, clicks, and inquiries. These were the various challenges faced by our client:
- Our designers gaTheir website had low visibility on the search engine results page because they did not rank in the top search results. ave a complete overhaul to the website to improve the UI/UX, ensuring an optimal experience for users.
- The keywords they wanted to rank for had high competition, hence it was difficult to rank among competitors’ websites.
- Due to the low visibility on search engines, their organic traffic to the website was also low.
- Users did not engage on the website due to low page loading speed, poor user experience, etc., which resulted in high bounce rates.
SEO Strategies and Solutions Implemented by Our Outstanding SEO Team to Overcome The Challenges
After conducting a complete website audit, our team implemented these solutions to improve the client’s SEO results.
- Performed a complete keyword research to identify high-intent, local, and specific event management-based keywords and included them in the website.
- On-page SEO optimization for the client’s website, like optimizing the meta tags, headers, internal linking, and content relevancy to increase SEO rankings.
- Creating new service pages and blogs focusing on writing event management-related content.
- Technical SEO optimization to increase the page speed, mobile-friendliness, and fix the sitemap/robots.txt.
- Off-page SEO strategies, like local business listings, backlink submissions, etc., to improve domain authority and local search visibility.
- Google Business Profile and NAP (Name, Address, Phone Number) optimization to improve local SEO results.
- Setting up event tracking on Google Analytics (GA4) for measuring user engagement on the website.
Results After 12 Months of Implementing Our SEO Strategies
- Just after 12 months of implementing our outstanding SEO strategies, our client’s website saw a significant improvement
- Their website’s total impressions grew to 135K, which resulted in more visibility on search engines for event management queries.
- Almost every targeted keyword ranked at the top of the search results, which meant our keyword research and implementation increased their website rankings for various event-management-related keywords.
- The average position for some high-competition keywords was 33.2 and the keywords started ranking in the top 20 positions of the SERPs.
- The total clicks increased to 1.43K because of the effectiveness of the website visibility for specific keywords.
- Their click-through rate (CTR) had increased from 0 to 1.1%, showing that user engagement was increasing.
Overall Impact
Before we implemented our SEO strategies, our client’s website did not perform well on search results, which led to low visibility, clicks, and user engagement.
After our SEO implementation, their website not only ranks on the SERPs, but also helped them increase user engagement and conversions.
Their website ranked for a wide range of event management-related keywords.
Here is the Google Search Console Performance from May 2024 to May 2025:
Here is the Google Analytics (GA4) data for the last 12 months:
It shows
- Active Users had increased by 201% (3.9K users)
- Sessions were increased by 172.8% (7K sessions)
- Key Events (Conversions) had also increased by 514.6% (295 tracked interactions like inquiries, form submissions, or CTA clicks)
Top Ranking Keywords (examples)
- Event management company in Bangalore
- Corporate event organizers in Bangalore
- inauguration event organizers in bangalore
- fashion event organisers in bangalore
- Birthday event organizers in Bangalore
Through an outstanding SEO strategy, Nexora successfully improved the leading event management company’s search engine visibility, resulting in a 3X increase in user traffic and a 5X boost in conversions. The client has now established a strong digital presence in Bangalore for event management services.
