Search engine optimization has become an important part of making your website visible to the target audience. By optimizing the on-page, off-page, and the technical aspects of your website, you can rank it higher on the search results page to increase website traffic organically. But as we move on to 2025, some SEO strategies also need to change. This change is because of the developing technology around the world, be it generative AI or advanced smart phones.
Most of us might have used google voice search or voice assistants like Siri or Alexa for various reasons, including shopping. The voice search technology has helped many people to find information quickly. Nearly 153 billion users worldwide are expected to use voice assistants by 2025 and if you are looking for the “next-gen” SEO strategy for your business in 2025, this is it–Voice Search Optimization. Keep on reading to understand :
- What is voice search optimization
- Why to focus on voice search in 2025
- How to optimize your website for voice search in 2025
- Future of Voice Search SEO
Key Takeaways
- Voice search optimization is important to rank your website higher in voice searches.
- Users are choosing voice search because it is easy to use and makes the website accessible to everyone.
- Focus on FAQs, page loading speed, schema markup, and natural long-tail keywords in your website content.
- IoT devices and multilingual voice recognition are the future of voice search.
What is Voice Search Optimization
Voice search optimization (VSO) simply means making your website appear in the voice search results. In other words, when people search for anything on their voice assistant/device, the content that matches or is relevant to the question, is then answered by these devices. This makes it easy for the user to get information without even typing it out on the search bar. Hence, voice search optimization should focus more on creating content that is just like a conversation.
Why to Focus on Voice Search Optimization in 2025
Convenience : The most important reason for businesses to focus on voice search optimization is because users are choosing a more convenient way to find information. This way, people can just use their voice to search for the nearest grocery store or about a product they want to buy, without having to type it out.
Accessibility : Another reason to focus on VSO is to make your website accessible to everyone, including people with disabilities. Users who are not familiar with how to use smartphones or people with limited mobility can simply ask questions using these voice assistants. This will also make sure that your brand is compliant with accessibility standards.
Increased use : Popular voice search technology/devices like Alexa, Siri, and Google Assistant has millions of users all over the world. With the number of Internet users increasing every year, it is no surprise that most of them are using voice searches in their daily lives. To keep up with this trend, businesses need to focus on voice search optimization.
How to Optimize Your Website for Voice Search in 2025
- Local SEO : To improve your website’s SEO rankings in 2025, use VSO (Voice search optimization) along with Google My Business (GMB). First, make sure that your GMB listing is updated with all the necessary information. Focus more on local searches like “Best hair salon in (City)” for voice search results.
- Natural and Long-tail Keywords : Use natural and long-tail keywords in your website content. Remember that Google Voice recognition assistant scans the full content so focus on adding natural long-tail keywords like “Where can I shop the best sneakers in Dubai”. This keyword closely matches the natural user query and will more likely show up in the voice search results.
- Schema Markup : Use schema or structured data to let search engines easily understand the content on your website and provide answers to relevant voice searches. For example, if you are a software development company, then add the right schema markup for your services, pricing, and contact information for easy voice searches.
- Page Speed : Having a fast-loading website can not only increase user experience but also helps in voice searches. If you are a healthcare provider, focus on making your website fast because voice search users expect fast answers to their queries. If your page speed is fast, it is more likely that your content will be used for voice searches.
- FAQs : Since most of the voice searches are just people asking questions, it is good to add FAQs (Frequently asked questions) to your website. Voice searches can range from basic questions to specific long-tail queries about a product, service, data, etc. Add FAQs to increase the voice search results provided by your website.
Future of Voice Search SEO
- IoT devices : Advanced cars, smart wearables, and other smart devices are now becoming voice-enabled. These devices also give an opportunity for voice searches, so is it important to focus your SEO efforts on VSO.
- Multilingual voice recognition : Voice searches are increasing and may soon allow for multilingual voice recognition as well. This allows brands to focus on their diverse audience and add content according to their needs.
